Custom Printed T-Shirts
Personalized Custom Printed T-Shirts
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Advertising: Name Identification, the first step in influencing your customer
T-Shirt Advertising works when your name or company product is flashed many times upon the mind of the consumer. After your name is impressed upon the mind several times, the person soon memorizes your name. Once that is achieved, you become a familiar name they are comfortable with. They will prefer a familiar name over the not well known, almost every time. They will choose your product or vote for your candidate because they are familiar with the name. Advertising by means of name imprinting by yard signs, bumper stickers, bumper magnets, magnetic signs and other means have proven to be one of the cheapest means available to get inside the mind of your customer. People walking around with T-Shirts, the best personal endorsement advertising. Cheap T-shirt printing.
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T-Shirts are made from namebrands including Jerzees, Hanes, Gildan, and Port Authority.
Some name brand T-Shirts especially Hanes cost more than the listed website price.
There is, for instance, "The British Story," of which Harold Lipson, a retired senior vice president of Champion Products, Rochester, N.Y., is a proponent.
According to Lipson, sailors in the Royal Navy before the turn of the century wore a sleeveless undergarment similar to today's tank top, but made of a heavy, woolen fabric. This was considered the daily uniform for shipboard duties, he said, with dress uniforms being saved for special occasions.
That changed, said Lipson, late in the reign of Queen Victoria (1819-1901) when a member of royalty -- perhaps the queen herself -- was scheduled to inspect the fleet.
"The brass apparently looked at their men and decided that sweaty, hairy underarms were not a fit sight for royalty," he explained. "They ordered the men to sew sleeves on their underwear."
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In the early 1950s several companies based in Miami, Florida, started to decorate
T-shirts with different resort names and various characters.
The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original licensee for Walt Disney characters that included Mickey Mouse and Davy Crockett. Later other companies expanded into the T-shirt printing business that included Sherry Manufacturing Company also based in Miami. Sherry started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business and evolved into one of the largest screen printed resort and licensed apparel companies in the United States.
In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in T-shirt designs.
In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt. In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressively for printed T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture.
The Origin of The T-Shirt
The origin of the T-shirt is obscure. The shirt has been a part of clothing since ancient Egypt, consequently, there have been many garments which resemble a T-shirt. A type of cotton T-shirt was developed in England around 1880 as a form of underwear to be worn under men's shirts. It was originally called a "vest" or "under-vest". From 1913 to 1948 there was continuous development.
Most research mentions the possibility that the idea of the T-shirt came to the United States during World War II when US soldiers noticed the light cotton undershirts European soldiers were using while the US soldiers were sweating in their wool uniforms. Since they were much more comfortable they quickly became popular among the Americans, and because of their design they got the name T-shirt. Other experts credit the U.S. Navy's "light undershirt" from 1913, called a "crew neck". The Los Angeles Times claimed in 2006 that the Navy shirt as described in 1913's regulations state that the "light undershirt" was different from what is commonly worn today, with the Navy's version boasting an "elastic collarette on the neck opening" and other odd features.
n 1942, the U.S. Navy delivered specifications for the T-shirt to each of its underwear suppliers, thus insuring that each of the hundreds of thousands of men who
served aboard ship in World War II would become intimately familiar with this garment before they again saw civilian life.
"I'm not sure why the Navy specified the T-shirt," said Clarence Abernathy, vice president of marketing for Russell Corp.'s knit apparel division. "Maybe it was just
the fact that it was a snow-white garment and it looked crisp and clean."
Abernathy noted that the T-shirt was subsequently picked up by other branches of the service and that men in each developed the habit of using T's as work garments.
In addition, some evidence exists that military personnel, even at this early date, were receptive to the idea of printed undershirts.
John H. Neal, for instance, acquired his first printed T-shirt in about 1944 while stationed in New Guinea with the 511th parachute Infantry Regiment, 11th Airborne Division. Neal, now executive vice president of marketing for Stedman Corp., brought the shirt from a comrade who had established his own T-shirt printing business in the jungle.
A Course T-shirt is a traditional garment produced privately by members of the Canadian Forces. It is a T-shirt done up with the name of a military course as well as the names of all graduates and instructional staff. The T-shirts are usually privately purchased and are not worn with the uniform, intended for off-duty wear with civilian dress, or as a souvenir.
A long-sleeved shirt is a type of shirt, often misinterpreted as a T-Shirt, in the style of a T-shirt, which the original kind is short-sleeved, but with long sleeves. It has been an acceptable piece of fashion since the 1970s. Since the mid-1980s, it has often been worn underneath a short-sleeved T-shirt for a nice-looking, warm combination. That style is typically done in the fall and winter. Long sleeve T-Shirts are also becoming a common summer garmet for younger generations, due to indoor air conditioning, and the concern of sunburn.
A human billboard is someone who applies an advertisement on his or her person.
Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sign-holders are known as human directionals in the advertising industry, or colloquially as sign walkers or sign twirlers. Frequently, they will spin or dance with the promotional sign in order to attract attention.
Advertising on clothing has also long been used, with t-shirts being extremely popular. At first, t-shirts were used exclusively as undergarments, but as early as the 1930s, they were already used for advertising, with a 1939 The Wizard of Oz promotional shirt being a prized collector's item today. The 1948 United States presidential campaign featured a t-shirt with Dew It for Dewey, referring to candidate Thomas Dewey, which is now housed in the Smithsonian Institution.
T-shirts have since been used to advertise all different kinds of products, services, and political messages.
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